WhatsApp Marketing: Modern customers are continuously looking for the best communication tools.
Because of recent technological breakthroughs and the creation of superior channels by tech businesses, consumers have not lagged in embracing new communication channels.
Currently, Facebook, Instagram, Snapchat, and WhatsApp are used by the majority of clients to connect.
WhatsApp is one of the most widely used messaging apps in the world, with over 2 billion active users.
At least 60 billion messages each day are sent thanks to this texting software. In Europe and the UK, it is being adopted quite swiftly.
WhatsApp is the primary messaging service used by at least 80% of British individuals between the ages of 18 and 24.
In the first three months of 2020, WhatsApp was stated to have been used often by at least 65% of Brits.
Given that WhatsApp has billions of users and is often used by them, companies should start thinking about it as a new channel for customer communication. One such method is the use of WhatsApp for login. In this article, we will explore the benefits of login with WhatsApp and how it works.
According to the most recent Facebook Messaging Survey, the majority of customers are inclined to remain loyal and make purchases from businesses they can directly communicate with.
Through WhatsApp, businesses can speak with consumers directly, earn their confidence, and foster client loyalty.
What’s More Effective for Marketing Communication: SMS or WhatsApp?
Most consumers believed that SMS will ultimately be supplanted due to WhatsApp’s 27.6 million active users in the U.K. by the end of 2019.
It could be the case given the pace at which customers join up for this texting service.
Even while SMS is still widely used by consumers, most European countries experience a little bit of a different scenario.
WhatsApp is the most popular messaging service among smartphone users in the UK.
This is because it is more affordable than direct SMS.
WhatsApp’s cheap cost and reliability have led to significant growth in users.
According to Statista, WhatsApp is used by at least 80% of all mobile users in the United Kingdom who are actively messaging.
Benefits of WhatsApp Marketing:
- It is free, as opposed to SMS. Mobile service providers in the UK charge a set cost ranging from 0.07 to 0.11 Pounds for sending SMS. SMS is thus more expensive than WhatsApp.
- In the UK, international messaging is expensive. Visitors to the U.K. find it cost-effective to download and use WhatsApp for communicating inside the country, even though WhatsApp is pricey for international texting.
- It uses end-to-end encryption. So even when transmitting messages via a shared network or unpaid WiFi, WhatsApp remains secure. User privacy is guaranteed by WhatsApp while sending messages.
- WhatsApp allows for more characters than the standard SMS character restriction of 160. Additionally, customers have the option of sending audio and video communications.
- WhatsApp includes features designed for companies and facilitates group talking. Every mass message you send to a group of recipients may be seen in a threaded fashion.
Methods for Using WhatsApp for Business
Even though WhatsApp is one of the most popular messaging apps globally, very few businesses and marketing professionals utilise it to reach out to clients these days.
Only 7% of seasoned marketers currently promote their companies via WhatsApp.
Every organisation may benefit from adopting WhatsApp since it is mostly used for messaging and communication.
Here are some tips for using WhatsApp in a professional setting.
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Boost online presence
You may create a group for your customers and a page for your business on WhatsApp.
Once you’ve created a WhatsApp business page, you can use it to create a detailed profile of your firm that includes a physical address, a website link, and helpful contacts that customers can use to reach you.
Additionally, WhatsApp gives you the option to submit a product catalogue to your business profile so that customers may explore it and contact you.
By creating a WhatsApp marketing catalogue of your company, customers may browse it without having to investigate or distract their attention. As a result, your conversion rates increase.
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Directly interact with consumers
The bulk of your consumers if you own an online store is constantly busy.
Customers always expect your customer care staff to respond to their questions promptly.
WhatsApp makes it easier to interact and connect with your customers by using direct messaging.
To avoid making your consumers wait for a response, you may automate your communications using chatbots.
Additionally, by including a FAQ section in your WhatsApp business profile, you may save customers time.
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Sort your contacts
WhatsApp may be a useful communication tool for any business.
Your contacts may be arranged using the app’s labelling system.
You can quickly import all of your business contacts into WhatsApp if you use a CRM that works well with the programme.
When WhatsApp and CRM are connected, the process of adding new customer contacts to WhatsApp is automated, so you don’t need to do it manually.
Customers who have elected to receive your WhatsApp messages may be added to the WhatsApp bulk message lists promptly and automatically.
You may also store and archive client conversations when you link with CRM.
Final Thought:
WhatsApp gives you and your business a place to interact with customers away from the corporate website.
Because millions of people use WhatsApp every day as a messaging service, it consistently ranks as one of the top marketing tools for any company.
The advantages of utilising WhatsApp to advertise your business have already been covered.
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